Design for Life

Apartamento is a new magazine which features interiors as they really look – or rather how they look when the occupants know someone is coming to photograph them, which is just as interesting. The  first issue documents the homes of the Mystery Jets, indie director Mike Mills and Purple magazine’s Elein Fleiss.

Apparently this is called post-materialist. “Apartamento is there to capture the moment in life you start living in your own home and you  want it to reflect your own personality,” the Milan-based editor  Marco Velardi told the Japanese design web-zine Shift. “We will not show tidy interiors because they don’t exist outside your mum’s imagination.” Scruff living is in and therefore so is the non-styled interior-verité of Apartamento. Though of course, as we all know, artless is an art form.

Once someone I quite liked was coming over and so I repositioned an interesting photograph of myself so that you could just see it, carelessly propped up against some books. It was the only change I’d made to the room but was more telling than if I’d repainted or added an extension. My best friend noticed the minute she walked in the door and I never heard the end of it.